When I have a stubborn mould that causes wrinkles, I ALWAYS assume I didn't get all of the preservative off. A good, stiff, toothbrush and Comet cleanser works well for those stubborn ones. Do NOT give up. After you get this thing broken in, it will work fine for you and you'll wonder what all of the fuss was about.
I have been casting for nearly sixty years and occasionally, I still get an aggravating mould. All of my moulds are stored in a controlled atmosphere (centrally heated, de-humidified, and cooled). After I get one broken in, I do NOT smoke, oil, grease or ANYTHING. I have NOT been bothered by rust of any kind and my moulds (over 70 at last count) are ready to go on a moments notice.
To a certain extent, this happens with most newly acquired moulds - some of them react well to a simple liquid hand soap and a toothbrush but some can be downright aggravating.
Good luck!
Dale53